The Power of Ahrefs and Buzzsumo: How to Utilize Them for Maximum Results
Content marketing is a vital aspect of any business's online success, and knowing how to produce high-quality content that ranks on Google is really a skill worth learning. That is where SEO tools like Ahrefs and Buzzsumo come in. They help content marketers with in-depth insights on the competitors, their content performance and social networking shares. But which one should you choose? In this short article, we shall compare ahrefs vs buzzsumo to help you make an educated decision.
1. Features
Ahrefs offers a selection of SEO tools, including:
- Site Explorer: Offers website analytics, keyword research, backlink research, and content explorer
- Keywords Explorer: Allows users to find a very good target keywords and phrases, including search volume, difficulty, and SERP features
- Content Explorer: Helps find relevant content to improve engagement and promote content on social media marketing platforms
- Rank Tracker: Allows users to track website ranking browsing engines for specific keywords
- Site Audit: Helps users identify and fix technical issues to improve website performance
Buzzsumo is a tool that helps users analyze how content is performing in just about any given topic, including:
- Content Insights: Helps users find the absolute most shared content on social media marketing platforms and identify key influencers
- Content Analysis: Provides in-depth data on individual content pieces, including backlinks, shares, and word count
- Alert System: Allows users to track their competitors and get notified about new content
2. Simple Use
Both Ahrefs and Buzzsumo have user-friendly interfaces and are easy to navigate. However, Ahrefs has more features, that may allow it to be feel overwhelming sometimes, especially when you're new to SEO. Buzzsumo, on another hand, is more focused, and the navigation is straightforward, making it easier for newbies to use.
3. Pricing
Both Ahrefs and Buzzsumo offer several pricing plans. Ahrefs starts at $99 per month, while Buzzsumo starts at $99 each month as well. However, Ahrefs offers an annual plan, which gives you 8 weeks for free. While Buzzsumo doesn't offer an annual plan, they do have a 50% discount for non-profits and educational institutions.
4. Customer Support
Both Ahrefs and Buzzsumo provide a thorough knowledge base with tutorials and guides. However, Ahrefs also offers live chat support, which may be helpful when you really need immediate assistance. The Ahrefs blog can be a great resource, providing SEO insights and tips from industry experts.
5. Verdict
Both Ahrefs and Buzzsumo are powerful tools that will benefit your content marketing strategy. Ultimately, the option between the two depends on your own specific needs. If you're buying a tool that offers comprehensive SEO features, Ahrefs is the greatest option. However, if you want to give attention to social media marketing and content performance, Buzzsumo is the best way to go.
In conclusion, Ahrefs and Buzzsumo are both fantastic tools that could aid your online marketing strategy. Based on your preferences, the overlap of features might be different, but both offer a variety of data and insights that can be incredibly valuable. Take into consideration the features, pricing, support, and simplicity of use before creating a decision. Make sure to make the most of free trials to test each product before committing to a settled plan.